January 24, 2012

Tourism Fiji Hunts for Global Agency

By Jessica Kennedy on  24 January 2012

Tourism Fiji is searching for a global advertising agency to lead, develop and implement a new global brand strategy with Australian based agencies amongst the preferred applicants.

The tourism body said agencies based in Fiji, Australia, New Zealand or West Coast USA will be preferred for “ease of communication” with incumbent agencies in those markets invited to take part.

North Sydney based agency PMA Communications Group is the Australian incumbent. A spokesperson for Tourism Fiji said PMA occasionally assists the body’s head office in Nadi.

Tourism Fiji’s New Zealand agency is Barnes, Catmur & Friends and US-based advertising is handled by American agency, Marques Communications.

It is the first time Tourism Fiji has hunted for a global ad agency.

The successful advertising agency will be charged with developing a new global master brand strategy which the body’s local ad agencies will then implement in their corresponding regions.

The new global agency will also be expected to execute targeted media campaigns in its local market.

The tender process will start with an initial credential pitch from which a shortlist of agencies will be drawn and then invited to participate in a full creative and strategic proposal.

Expressions of interest must be sent to Tourism Fiji before Wednesday February 8.

The tender process is due to be completed before June 2012.

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