November 28, 2012

Fresh Fijian bele now in NZ

November 28, 2012 12:22:13 PM

Fiji’s agricultural trade has been boosted with the export of the first consignment of fresh bele (Island cabbage) to New Zealand last weekend.

This was after New Zealand recently approved market access for export of fresh bele from Fiji to New Zealand.

Biosecurity’s chief executive Elvis Silvestrini said that 2012 has been an exceptionally good year for Fiji as far new markets for fresh produce were concerned.

According to Silvestrini, bele exports will not only bring benefits for the farming communities and their families but will also boost Fiji’s agricultural exports and bring in more foreign exchange.

He also urged farmers to take advantage of this new opportunity and grow more bele for exports. Silvestrini also acknowledged the assistance and the support given by New Zealand’s Ministry of Primary Industries to enhance agricultural trade in Fiji.

New Zealand Ministry of Primary Industries Senior Advisor, Pacific Market Access Fresh Produce Nacanieli Waqa said there was a huge market for bele or island cabbage in New Zealand particularly amongst people suffering with diabetes.

By Indrani Krishna

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